CLIENT: TOSS BRANDS

PROJECT: E-commerce Website Redesign

"Initially when we started working with G4 I was skeptical about their abilities to really take our site to the next level, after they had finished we got so many rave reviews I started to recommend them to everyone I knew. If you are looking to improve your web presence, look no more…G4 is the solution!"

- David Abrahams, VP Sales & Marketing

Toss Brands processes and packages cocktail olives and drink mixers that are geared towards entertaining and gourmet cocktail parties. Their goal for redesigning the tossbrands.com website is to develop a strong presence on the web and be seen by their target markets. Although their site was newly built previous to our involvement, it is also yet to be completed and lacking luster. Toss Brands came to us in search of a design agency that will either finish the work that had already been done, or redesign and develop the web site from scratch. Both parties agreed to clean the slate and start over. The redesign included product photography, model photography, web site planning, design and implementation. Our goal was to give the new site a high-end, cocktail lounge “look and feel” and appeal to the tastes of women aged 25-45 who like to entertain friends and guests at home. The website was designed, built and launched in one month.

CLIENT: BLUWARE

PROJECT: Turnkey Corporate Branding with Tradeshow Graphics

“I want to thank you and everyone at G4 for the incredible work you did to prepare us to ITEC. G4 struck an impressive balance between innovation, flexibility, and timeliness to get us prepared for this event. It goes without saying that we couldn’t have done this without your help. Thanks so much to you and your team.”

- Deborah Simmons, Chief Financial Officer

“Working with G4 has been a great experience. They’ve been able to capture the spirit of who Bluware is and translate that into a cohesive brand. We’ve already started to see a reaction from our new logo, and are excited about how the new website will be received. The logo itself, meant to invoke the feeling of sharp, forward thinking teams, was chosen after six rounds of comps diligently produced by Tod and his team at G4. We knew what we were looking for as soon as we saw it. Tod and G4 did an excellent job of taking our abstract ideas and concepts and putting pen-to-screen, as it were, to give us something tangible.

- Michael Rowell, PR & Marketing Coordinator

For more than twenty years Bluware has collaborated with their clients to solve their most pressing IT challenges from strategy through implementation. They have deep industry experience in a broad array of industry verticals. Their consultants provide clients a wide range of expertise including application development, database administration, network security, infrastructure virtualization, disaster recovery, ERP implementation, and Sarbanes-Oxley 404 compliance.

Bluware, Inc. needed a comprehensive re-branding of their company image through logo design, web site design and print collateral design that would provide a unified web and print presence for the company. Our biggest challenge was capturing the essence of Bluware, and successfully, with the help of the Bluware team's valuable feedback, we designed what we referred to at the time as the "shiruken" or the ninja star, to represent "sharp, foward thinking teams" as Michael Rowell, Bluware PR & Marketing Coordinator, aptly put it. Around the look and feel of this logo, everything else was designed and fell into place—from their stationery, slicks, and PowerPoint presentation template to their website. We also designed their marketing materials and trade show display for ITEC. This included an email blast, a print ad, a brochure, and a 6-panel tradeshow display. Prior to closing the project, we created a Graphics Standards document, a guide to maintaining the integrity and consistency of their new, unified brand.

SOLID SYSTEMS CAD SERVICES

PROJECT: Website Redesign

“The G4 Creative team listened to what we wanted and successfully satisfied our expectations. They worked with us every step of the way and were honest and very knowledgeable. We strongly recommend G4 Creative, if you want fresh ideas and a timely result for your website needs.”

- Claudia Garcia, Administrative Assistant

SSCS is a computer service company founded in 1988 that provides high quality, customized maintenance solutions to corporations and government agencies throughout the United States and overseas. They focus on providing high quality support,therefore increasing productivity and decreasing frustrations while reducing expenses. SSCS has three core distinctions: it offers the technology know-how of an OEM-but with a wider reach that covers virtually all major manufacturers and products; it offers quality, tested products at remarkably low prices by sourcing new and used equipment from resellers, brokers, and companies seeking to upgrade or eliminate their own IT departments; and, lastly, it is committed to a higher level of customer service and response time that blows away the competition.

One of the goals of the SSCS website redesign was to effectively 1) sum up who SSCS is and what they do, 2) instill trust in their clients, and 3) emphasize quality and customized service, personal relationships, and cutting costs—all from the home page. Our solution was to create a series of webvertisements, each with its own specific message. Each ad rotated on the home page and became the site's focus. Supporting the webvertisements and a secondary feature included testimonials from long-term customers, case studies, and their numerous locations to clearly show their global reach. These were represented by buttons arranged in server racks below the webvertisements and linked to different sections within the site.